Blogs

How to improve the performance of Salesforce Lightning Components?

Salesforce, the world’s #1 CRM, introduced Lightning Components as an innovative and faster way to build applications with sophisticated user interfaces.  Salesforce Lightning Component Framework is a user interface framework that enables you to craft dynamic and personalized Salesforce web applications for mobile and desktop devices. It uses JavaScript (client-side) and Apex (server-side) to create…

Salesforce introduces Salesforce Sustainability Cloud – Tracking and Reporting reliable environmental data

Salesforce always strives to be a socially responsible company and encourages employees to work in the community. It also gives 1% of its profits for various purposes and emphasizes on the philanthropic 1-1-1 models. Now the company has decided to help other organizations become more productive and sustainable while bringing some carbon accountability to the…

What Is a Chatbot and How Is It Changing Customer Experience?

Today, Chatbots [artificial intelligence (AI) software] are changing the ways by which businesses from a brick-and-mortar store to a huge multinational company is interacting with their customers. A chatbot can help businesses save a lot of money and other resources by helping them scale and support business teams in their relations with customers. They are…

Salesforce Customization Vs Configuration

Improving business relationships with customers is the primary objective of every profit-driven business, especially in today’s highly-intense business environment. The best thing is that this objective can easily be achieved with an effective Customer relationship management on your side. The main goals of implementing Customer relationship management (CRM) systems in the business are to streamline…

Salesforce Blockchain At A Glance

Blockchain technology emerged as a real-world innovative tech option that reached international prominence around the year 2017. Many businesses have benefited from the advantages of this technology including a high level of security, greater transparency, improved accountability, high speed of transactions, and reduced costs. The enhanced data and information security that Blockchain provides is the…

Lightning Experience: A Modern and Intelligent User Experience

With continuous and seamless developments in Salesforce, the only thing that remains constant in today’s CRM world is change. Salesforce goes through several dramatic updates that offer new exciting features and innovative functionalities to improve user experience. One of the latest updates that managed to catch a lot of buzz over the past few years…

5 Reasons to take up a Marketing Cloud Developer Certification

Salesforce has revolutionized the world of technology like never before. The unprecedented success of Salesforce products and solutions is evident from the fact that thousands and millions of customers are signing contracts with each passing day. If this is not all, the demand for Salesforce developers, consultants, and administrators is on an all-time high. It…

How to Generate JWT Token from Salesforce

JWT stands for JSON Web Tokens. JWT(JSON Web Tokens) is an open standard (RFC 7519) way used for securely transmitting information or representing claims between any two parties, let’s say between a client/consumer and server/service. It is used to digitally sign the verified and trusted information. Fundamentally being a tokenization format, the user thereby can…
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