Blogs

Introduction to Salesforce Marketing Cloud Einstein

In the modern era, automation is the buzzword as it results in innovative and sophisticated applications of Artificial Intelligence (AI). To meet the competitive edge, the Salesforce Marketing Cloud comes with a feature called “Salesforce Marketing Cloud Einstein“. Salesforce Marketing Cloud Einstein is an AI feature that helps companies improve their decision-making skills by making…

Salesforce Marketing Cloud-What’s the big deal about personalization?

Whenever we talk about Salesforce Marketing Cloud, “Personalization” is the buzzword that often appears in every discussion. After all, personalization does play the all-important role in the marketing mix. Incorporating personalization means customizing the customer’s journey and experiences according to the buying habits and preferences of the customer. With the growth of marketing, personalization in…

CRM Outsourcing and Business

Are you facing hurdles to cut down on costs without compromising on the quality of the final deliverables? Are you tired of performing repetitive and time-consuming business operations day after day? Are you facing difficulty to maintain your new, existing, and potential customers? If your answers are in the affirmative, CRM outsourcing is the right…

Get Started With Force.com IDE in Eclipse

Salesforce developers spend most of their time waiting for file saving operation to complete execution. It makes tasks difficult for the developers working on extensive Force.com projects that contain a large number of classes, pages, objects, and components.  Integrated Development Environment (IDE) is an application that provides end-user with an environment that is feasible for…

Salesforce introduces Sustainability Cloud – Tracking and Reporting reliable environmental data

Salesforce always strives to be a socially responsible company and encourages employees to work in the community. It also gives 1% of its profits for various purposes and emphasizes on the philanthropic 1-1-1 models.  Now the company has decided to help other organizations become more productive and sustainable while bringing some carbon accountability to the…

A Manufacturer’s Complete Guide to Field Service Lightning

Salesforce, the world’s leading CRM, has launched Field Service Lightning (FSL) as an add-on to one of its products called Service Cloud to automate, manage, and integrate field service management operations for service workers on mobile devices.  Salesforce Field Service Lightning was originally developed for dispatching, monitoring, and reporting the activities of field service representatives.…

How to improve the performance of Salesforce Lightning Components?

Salesforce, the world’s #1 CRM, introduced Lightning Components as an innovative and faster way to build applications with sophisticated user interfaces.  Salesforce Lightning Component Framework is a user interface framework that enables you to craft dynamic and personalized Salesforce web applications for mobile and desktop devices. It uses JavaScript (client-side) and Apex (server-side) to create…

Salesforce Customization Vs Configuration

Improving business relationships with customers is the primary objective of every profit-driven business, especially in today’s highly-intense business environment. The best thing is that this objective can easily be achieved with an effective Customer relationship management on your side. The main goals of implementing Customer relationship management (CRM) systems in the business are to streamline…
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